SOCIAL

MEDIA

portfolio

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@candiceefrank

strategy

content

partnerships

copy

performance

about me

STRATEGY

my work

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INSTAGRAM

Led strategy and post cadence for the official @campctrl page — a space celebrating 5 years of SZA’s debut album CTRL, while foreshadowing her sophomore album SOS.


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YOUTUBE

Inspired fans to revisit Whitney Houston’s catalog using YouTube Shorts. These shorts introduced her hits to new listeners during the 2022 biopic film release, ‘Whitney Houston: I Wanna Dance With Somebody.’


CONTENT

my work

Conceptualized content such as the above zodiac sign graphic to market Sony Music’s Hip Hop 50 vinyl product.

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INSTAGRAM

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YOUTUBE

Edited moments from visualizers for Leon Bridge’s Instagram stories.

Ideated a way to celebrate Mariah Carey’s birthday (anniversary) from our hip hop platforms: ‘FAV MARIAH HIP HOP COLLABS.’

PARTNERSHIPS

my work

Developed idea and planned creative for paid partnership between Outkast and astrology Instagram page @sanctuarywrld to celebrate 25 years of Outkast‘s album ‘Aquemini.‘


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INSTAGRAM

Developed idea for paid partnership between @lynaevanee and Certified (Sony Music‘s hip hop platform) to celebrate 50 years of hip hop and how the art form influences social consciousness.


COPY

my work

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YOUTUBE

Developed witty and engaging copy for short form videos and static posts.


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when your gift wrapping skills aren't great, but they get the job done

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me after doing three things on my to-do list


¿uʍop ǝpᴉsdn ǝɥʇ ɹoɟ ʎpɐǝɹ


The 27th is slowly approaching 📺 Pre-save the official fourth season soundtrack and preorder the CD and cassette — link in bio! 💥

#strangerthings #netflix

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SEE POST

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Handshake Gesture 3D Illustration

that one

ex natural disaster

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Luther’s voice is all

we need


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INSTAGRAM

SEE POST

PERFORMANCE

my work

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YOUTUBE

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INSTAGRAM

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TIKTOK

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477k views

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237k views

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2M VIEWS

ABOUT ME

AS A SOCIAL MEDIA MAVEN AND DIGITAL STRATEGIST, I'VE LED, WORKED ON, AND CONTRIBUTED TO A VARIETY OF PROJECTS. FROM DEVELOPING STRATEGY AND PENNING CLEVER COPY, TO EDITING CAPTIVATING VIDEOS FOR VARIOUS PLATFORMS — I'VE SPENT A GREAT DEAL OF TIME PERFECTING MY CRAFT IN THE DIGITAL MARKETING SPACE. EXPLORE THE DIVERSITY OF MY WORK FROM THE MUSIC WORLD, BEING CAREFUL NOT TO LIMIT MY SKILLS. I WELCOME THE OPPORTUNITY OF SEEING WHAT ELSE I'M CAPABLE OF.

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candiceefrank@gmail.com